Privacy Policy

We may collect personal information in several ways.

A. Information You Provide to Us

When you submit a form, request a demonstration, apply for the Founding Customer Program, contact us, or otherwise communicate with Altaveyr, we may collect information such as:

• First and last name;
• Business email address;
• Business telephone number, if provided;
• Company or organization name;
• Job title or professional role;
• Company size;
• Industry or business information;
• Cybersecurity, risk, compliance, or operational challenges;
• Cybersecurity or compliance frameworks your organization uses or is pursuing;
• Information included in messages or inquiries you submit;
• Communication preferences; and
• Other information you choose to provide.

Please do not submit sensitive personal information through general Website forms unless specifically requested by Altaveyr for a legitimate business purpose.

B. Information Collected Automatically

When you visit the Website, certain information may be collected automatically, including:

• Internet Protocol address;
• Browser type;
• Device type;
• Operating system;
• Pages viewed;
• Referring website or source;
• Date and time of visits;
• General geographic information derived from an IP address;
• Interactions with Website features;
• Advertising campaign information;
• Conversion information; and
• Other technical or usage information.

This information may be collected through cookies, pixels, tags, local storage, server logs, and similar technologies.

C. Business and Customer Account Information

When organizations establish a business relationship with Altaveyr, we may collect information relating to business contacts, authorized users, administrators, billing contacts, and other representatives.

Information processed within a customer's Altaveyr platform environment may be subject to the applicable agreement between Altaveyr and the customer.

We may use personal information to:

• Operate, maintain, secure, and improve the Altaveyr Website;
• Respond to inquiries and communications;
• Schedule and conduct product demonstrations;
• Process Founding Customer Program applications;
• Evaluate potential customer relationships;
• Provide information about Altaveyr products and services;
• Communicate with prospective and existing customers;
• Provide customer service and support;
• Create and administer business accounts;
• Analyze Website performance and visitor engagement;
• Measure the effectiveness of advertising and marketing campaigns;
• Understand how visitors discover and use our Website;
• Detect and prevent fraud, abuse, security threats, and unauthorized activity;
• Maintain the security and integrity of our systems;
• Comply with applicable legal and regulatory requirements;
• Establish, exercise, or defend legal rights; and
• Carry out other legitimate business purposes consistent with the context in which the information was collected.

Altaveyr uses Google advertising and measurement technologies, including Google Ads and the Google tag, to understand Website activity, measure advertising performance, and determine whether advertising campaigns result in actions such as demo requests or other lead submissions.

These technologies may collect or process information such as:

• Device and browser information;
• IP address;
• Website interactions;
• Referring URLs;
• Advertising identifiers;
• Conversion events; and
• Information about how users interact with Altaveyr advertisements and Website pages.

Altaveyr may use conversion tracking to record when a visitor completes a qualifying action after interacting with an advertisement.

Google processes information according to its own applicable privacy policies and terms.

Where required by applicable law, advertising or analytics technologies may be subject to user consent or other privacy controls.

Altaveyr and our service providers may use cookies and similar technologies to:

• Operate Website functionality;
• Maintain Website security;
• Remember preferences;
• Analyze Website usage;
• Measure Website performance;
• Understand marketing attribution;
• Measure advertising conversions; and
• Support relevant advertising activities.

Some technologies are necessary for the Website to operate, while others may support analytics or advertising.

Where required by applicable law, visitors may be provided with choices regarding the use of non-essential cookies or similar technologies.

Browser settings may also allow users to block or delete certain cookies. Disabling cookies may affect some Website functionality.

We may disclose personal information to third parties when reasonably necessary to operate our business.

These recipients may include:

A. Service Providers

We may use service providers that assist with:

• Website hosting;
• Cloud infrastructure;
• Email communications;
• Customer relationship management;
• Analytics;
• Advertising and marketing;
• Form processing;
• Security and fraud prevention;
• Business operations; and
• Technical support.

These providers may process information on our behalf or for purposes described in their applicable terms.

B. Advertising and Analytics Providers

We may disclose or make certain online identifiers and Website activity available to advertising and analytics providers, including Google, for measurement, attribution, analytics, and advertising purposes.

Depending on applicable privacy law, certain advertising-related disclosures may be subject to a right to opt out.

C. Business Transactions

Personal information may be disclosed or transferred as part of a merger, acquisition, financing, reorganization, sale of assets, bankruptcy proceeding, or similar business transaction.

D. Legal and Security Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law;
• Respond to lawful legal process;
• Protect Altaveyr's rights or property;
• Protect users or other individuals;
• Investigate suspected fraud or illegal activity;
• Respond to cybersecurity threats; or
• Protect the security and integrity of our services.

E. With Your Direction or Consent

We may disclose information when you direct us to do so or provide appropriate consent.

Altaveyr does not sell personal information in exchange for monetary payment.

However, some privacy laws define terms such as "sale," "sharing," or "targeted advertising" broadly enough that certain uses of advertising or analytics technologies may fall within those definitions.

Where applicable law provides a right to opt out of such processing, Altaveyr will provide or honor applicable methods for exercising that right.

Altaveyr retains personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Respond to inquiries;
• Maintain business relationships;
• Provide requested services;
• Maintain appropriate business records;
• Meet contractual obligations;
• Protect against fraud and security threats;
• Resolve disputes; and
• Comply with legal obligations.

Retention periods may vary depending on the type of information, the nature of the relationship, applicable contractual requirements, and legal obligations.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with our applicable practices.

Altaveyr maintains administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no Internet transmission, information system, or method of electronic storage can be guaranteed to be completely secure.

Users should exercise appropriate care when transmitting information electronically.

Depending on where you reside and the applicable law, you may have certain rights regarding your personal information.

These rights may include the right to:

• Confirm whether we process your personal information;
• Access personal information we maintain about you;
• Correct inaccuracies in your personal information;
• Request deletion of certain personal information;
• Obtain a portable copy of certain personal information;
• Opt out of certain targeted advertising activities;
• Opt out of certain sales of personal information, as defined by applicable law;
• Opt out of certain profiling activities that produce legal or similarly significant effects; and
• Appeal certain decisions regarding a privacy rights request.

These rights are subject to applicable exceptions and limitations.

To submit a privacy request, use the Contact page on the Altaveyr Website and clearly state that your request relates to privacy rights.

Altaveyr may take reasonable steps to verify your identity before completing a request.

Where legally permitted, an authorized agent may submit certain requests on your behalf, subject to appropriate verification.

If Altaveyr denies a privacy request and applicable law provides a right to appeal, you may submit an appeal through the Contact page by identifying the request and stating that you wish to appeal the decision.

Texas residents may have rights under the Texas Data Privacy and Security Act, subject to the applicability, definitions, exceptions, and limitations of that law.

These rights may include:

• The right to confirm whether personal data is being processed;
• The right to access personal data;
• The right to correct inaccuracies;
• The right to delete certain personal data;
• The right to obtain certain personal data in a portable format; and
• The right to opt out of certain targeted advertising, sales of personal data, or qualifying profiling activities.

Texas residents may submit applicable requests using the Contact page on the Altaveyr Website.

Residents of certain other U.S. states may have additional privacy rights under applicable state privacy laws.

Altaveyr will process valid privacy requests in accordance with laws applicable to Altaveyr and the requesting individual.

Rights and available request methods may vary depending on jurisdiction.

Altaveyr may send business communications to individuals who request information, submit forms, establish a business relationship with us, or otherwise engage with Altaveyr.

Where required, marketing emails will provide a method to unsubscribe from future promotional communications.

Even after opting out of promotional communications, you may still receive non-promotional messages related to:

• Existing business relationships;
• Requested communications;
• Account administration;
• Security notices;
• Legal notices; or
• Transactions.

The Altaveyr Website and services are intended for businesses and professionals and are not directed to children under 13 years of age.

Altaveyr does not knowingly collect personal information from children under 13 through the Website.

If we become aware that personal information from a child under 13 has been collected inappropriately, we will take reasonable steps to delete it.

The Website may contain links to websites or services operated by third parties.

Altaveyr does not control the privacy practices of third parties and is not responsible for their privacy policies, security practices, or content.

Visitors should review the privacy policies of third-party services before providing personal information.

Altaveyr is based in the United States.

If you access the Website from outside the United States, information may be transferred to, processed in, or stored in the United States or other countries where Altaveyr or its service providers operate.

Privacy and data protection laws in those jurisdictions may differ from the laws of your location.

Where required by applicable law, Altaveyr will use appropriate mechanisms relating to international transfers of personal information.

Some browsers and devices provide privacy preference signals, including Do Not Track or other opt-out mechanisms.

The legal requirements relating to these signals continue to vary by jurisdiction.

Where Altaveyr is legally required to recognize a qualifying universal opt-out preference signal, Altaveyr will take reasonable steps to honor that signal as required by applicable law.

Altaveyr primarily operates in a business-to-business environment.

Information collected about employees, representatives, administrators, and other contacts of business customers and prospective customers may be used to manage business relationships, provide services, communicate regarding products, and administer customer accounts.

Certain consumer privacy rights may not apply to information processed solely in a business or employment context, depending on applicable law.

Altaveyr may update this Privacy Policy periodically to reflect changes in:

• Our business;
• Website functionality;
• Products and services;
• Data practices;
• Technology;
• Legal requirements; or
• Regulatory guidance.

When we update this Privacy Policy, we will revise the "Last Updated" date at the top of the page.

We may provide additional notice of material changes where required by applicable law.

Questions about this Privacy Policy or requests relating to personal information may be submitted through the Contact page on the Altaveyr Website.

Altaveyr Technologies LLC
Texas, United States